Export Services · Export Consultancy
Marketing the Proposition
This product helps customers to review their proposition, within the context of a market It develops the USP for the proposition within the market and allows easy understanding of the proposition and offer to external teams to help saleability (Healthcare UK). This product will also assess your relevance to this international market and look at competition and user need/value.
How is this product delivered?
Delivery consists of 3 x half day workshops which will include facilitated sessions and completion of key tools and questionnaires.
• Delegates will debate current and relevant proposition and market
• Example marketing theories and case studies
• Presentations, case studies, workshops and chalk up tools
• 6 Key decisions framework
• What are the challenges when marketing a proposition (workshop session)
• Difference and Credibility session
• 7 p’s model & session – in-depth with homework given
• Business model development
• Competitors review and Customer Value matrix
• USP definition
• Action plan for marketing
• KPI suite introduction and assessment
• Monitoring progress handout
What will the outcomes be for your trust?
• All presentations
• Handout document
• Workshop handouts
• Marketing brief for each proposition covered within the sessions
• Presentation report summarising the outcomes from the consultancy
• Insights report and recommendations
• Outputs report capturing the completed models, bespoke to your organisation
• Next steps recommendations with suggested timelines
