How is this product delivered?

Delivery consists of 3 x half day workshops which will include facilitated sessions and completion of key tools and questionnaires.

• Delegates will debate current and relevant proposition and market
• Example marketing theories and case studies
• Presentations, case studies, workshops and chalk up tools
• 6 Key decisions framework
• What are the challenges when marketing a proposition (workshop session)
• Difference and Credibility session
• 7 p’s model & session – in-depth with homework given
• Business model development
• Competitors review and Customer Value matrix
• USP definition
• Action plan for marketing
• KPI suite introduction and assessment
• Monitoring progress handout

What will the outcomes be for your trust?

• All presentations
• Handout document
• Workshop handouts

Deliverables

• Marketing brief for each proposition covered within the sessions
• Presentation report summarising the outcomes from the consultancy
• Insights report and recommendations

• Outputs report capturing the completed models, bespoke to your organisation
• Next steps recommendations with suggested timelines

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